“A Quiet Luxury” The Egyptian Collection by Armadillo & Co is the latest offering from cult rug brand Armadillo & Co. This new collection offers a range of five richly hued rugs made of hand-knotted, abrash-dyed jute, crafted at the hands of master artisans.

Armadillo & Co’s design philosophy respects function and aesthetics in equal measure, as well as honesty in process and product. They value what it means to live mindfully and “treasure the knowledge that their rugs will become part of their new owners’ lives with stories embedded in age-old heritage, and then continue their journey bearing witness to new memories in the calm sanctuary of the home.”

The collection draws inspiration from Lisbon, Portugal and the work of architect Manuel Aires Mateus. The campaign, “A Quiet Luxury”, was shot in three of Manuel’s architectural works by Australian photographer Rory Gardiner. “Our new Egyptian weave has a beautiful earthy element to it, which we found had a great simpatico and connection with Manuel’s architecture. His work honours ancient techniques but retains a sense of calm and contemporary aesthetic about it.”

See the full collection here.