Melbourne’s most stylish trade destination for retail, Life Instyle, is already proving a hot favourite for 2018. Now in it’s 17th edition, Life Instyle Melbourne runs over four days (August 2nd - 5th) at the heritage listed, Royal Exhibition Building.

Life Instyle's continued relevance and popularity is largely due to the event’s strong focus on creative and innovative design, from emerging brands to big retail names. This year’s event encompasses the recent addition of a dedicated Men Instyle area, specifically catering to the growing demand for retailers to offer more men’s products and fashion, as well as the much loved Kids Instyle zone, and the designer launch pad that is First Instyle.

Committed to showcasing cutting-edge brands, Life Instyle has become a destination for design-focused buyers and an invaluable business opportunity for designers, makers, sellers, and importers across a range of categories; with a specialised focus on curating brands that are Australian made, handmade and ethically produced.

Visitors can expect to discover over 430 premium brands including the likes of Lightly, Inartisan, Rock Your Baby, Husk, Band of Boys, Telegram, St Barts, Corporate Art Co, Rollie Nation, Write to Me Stationery, Alice Pleasance and Hunter Lab.

Also amongst the exhibitor line up will be 170 new brands to the event, guaranteeing attendees will uncover a range of new and innovative products. New additions not to be missed include Kapow Kids, Juno and Ace, The Study of Colour, Matt and Nat, Axel and Ash and The Escape Co.

Returning to the stunning Royal Exhibition Building, Life Instyle has also expanded its Conversation Series for the upcoming event to focus not only on operations and trends, but also the most pressing issues for retailers currently.

Sessions include practical advice on how to cut through and remain profitable in what is a rapidly changing marketplace, from pop-up shops to online stores to selling via social. Sessions will also advise on how retailers can remain not only relevant and on trend, but also operate within an industry that is facing increasing scrutiny around ethics and sustainability. This year’s Life Instyle has it all!

Life Instyle Melbourne 2 – 5 August, 2018

Where - Royal Exhibition Building, Melbourne

www.lifeinstyle.com.au/