Muji...
International retailer MUJI will open its first flagship store in NSW, the third MUJI store in Australia, on 14th May 2015, at The Galeries, 500 George Street. MUJI is a Japanese brand offering a wide range of household and consumer goods. Their ranges include accessories, furniture, homewares, skincare products, stationery, bedding, travel goods and men's, women's and children's apparel.
MUJI was established in Japan in 1980 as a private‐brand of SEIYU, one of Japan's biggest retailers. It started with a limited range of 40 products. These products were the antithesis to the trend at that time, when Japanese consumers placed too much emphasis on brand‐name products, paying premium price for the brand name rather than the value of the product itself. MUJI is derived from its Japanese name, 'Mujirushi Ryohin', which means 'no brand quality goods,' and the products are characterised by their simple aesthetic and eco‐friendly minimal packaging.
The Galeries' store will be MUJI's third store in Australia, with the first launching in November 2013 at Chadstone Shopping Centre followed by Emporium Melbourne in April 2014.
If you are after affordable, stylish, minimalist and modern homewares and furniture Muji is perfect for you... Get shopping!
