Young Home Owners are Leaving Brick Boredom Behind...
Australia’s younger home owners are preparing to end the country’s love affair with the brick houses of the past. The findings of a James Hardie survey of people who have built their home in the past five years, or are currently planning to do so, showed that only one third preferred the traditional brick cladding or veneer facades found in quintessential Aussie properties. Meanwhile 44% preferred to use a mix of cladding types and styles including horizontal, vertical and panel arrangements.
“Our data shows that almost one in three new builds are being undertaken by people under 30. These younger home owners are most likely to want a contemporary appearance that mixes a number of building materials and profiles to ensure their home doesn’t look dated in the near future.” says Cathleya Buchanan, James Hardie, Australian Marketing Director:
However, unlike other styles such as Queenslander and Hamptons, this modern movement encompasses a number of looks explains, Cathleya: “The term modern is used in housing in the same way that pop is used in music, it’s not just one thing and is constantly evolving. The term is used for anything from updated versions of established trends like ‘modern coastal’ and ‘Mid-Century Modern’, through to ‘Minimalist’ and ‘Designer Mixed Cladding’ aesthetics.”
When asked to choose the most important factor of their project four out of five prioritised the look of their property over the cost. The move away from the brick look is being driven by a preference for building products that help create architectural design motifs adds Cathleya: “Modern looks require more design variation using modern materials, such as James Hardie’s range of Premium Fibre Cement Cladding, including the large panel format of Matrix Cladding, or the vertical lines of Axon Cladding. Combining these and other profiles can deliver striking features like floating walls, overhangs, and protective cantilevers that define a contemporary style.”
Find out how to get the Modern look for your home at Scyon.com.au
